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  1. Ruth Dixon (@ruth_dixon) #

    Great article! MRI of fruit has a long history – see the ‘Nottingham orange’ from about 1978 http://bit.ly/U6IX12 (pdf)

    June 2, 2014
  2. You hit the nail on the head re what we’re aiming to communicate (and inspire)in an ESA 2014 workshop I’m co-organizing. Called “Beyond the written word” we’re focusing on multimedia communication as a way to inspire and empower participants to communicate about science. Here’s a link to an EcoTone post we did about the workshop recently: http://www.esa.org/esablog/meetings/from-oceans-to-mountains-its-all-about-ecology-communication/.

    Beyond that workshop, though, my personal/professional mission to catalyze a shift towards more public communication. The work I’m drawn to is providing tools, hands-on experience, and coaching to empower scientists to engage with people outside academia. In particular, I think there is great value in presenting yourself as a real live human doing science.

    Actually, I just did a blog post about three basic reasons why I think telling stories about scientists (not just science) is key to communicating effectively about science: http://commnatural.com/2014/06/18/scientistbehindthescience/. (*I’ve added a link to your post, as you’ve articulated the point so well.)

    With a wildlife ecologist husband, my social and professional spheres are loaded with scientists of all sorts. And I can think of very few that have made the leap to regularly communicating publicly about their science (beyond the typical academic outlets). Doing so is an on-going (and sometimes slow-going) process, for sure. But that’s no reason to leave the important work of explaining why science is relevant every day to someone else.

    June 20, 2014

Trackbacks & Pingbacks

  1. Morsels For The Mind – 06/06/2014 › Six Incredible Things Before Breakfast
  2. 3 reasons why we should tell stories about scientists, not just science. | B. G. Merkle Communications Consulting
  3. 3 Reasons Why We Should Tell Stories about Scientists, Not Just Science | EcoTone: news and views on ecological science

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